For Immediate Release
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Probiotic rich, Non-GMO, organic olives match modern culinary trends with centuries-old traditions.
New Alive & Well olives with live, active cultures can be found in the refrigerator of natural foods stores.
March 2, 2017 (Laconia, Greece) -- When Sotiris Kitrilakis discovered a small family farm of centuries-old olive trees overlooking the azure blue waters of the Mediterranean, not far from his childhood home, he knew he had found something special. It is a place lost in time; here, soil-nurturing, agricultural practices of dry farming and the use of cover crops without chemicals, have continued unchanged for centuries. The kalamata olives preserved by natural fermentation not only have delicious, complex flavors, the curing process creates live, active cultures similar to those resulting from culturing yogurt, making cheese or fermenting sauerkraut.
Probiotic, organic olives answer a number of trends that have been gaining momentum here in America. Sales of organic olives have increased 15% in the past year. Nearly a quarter of all US consumers are now incorporating probiotics into their diets, and that number is expected to grow to over three billion dollars in annual sales by 2020.*
The first shipment of three heirloom olive varieties, Kalamata, Green Rovies and Black Rovies, have just arrived from Greece. Alive & Well olives can now be found in the raw, fermented foods refrigerator case along with the sauerkraut, pickles and kimchee at select natural foods stores nationwide. Because the olives are naturally cured without the use of chemicals, synthetic probiotic cultures or lye, the longer lacto-fermentation yields naturally occurring lactobacillus cultures: over 55 million CFUs per jar. The Alive & Well brine also contains these cultures, and unlike other olive brine, which is typically just salty water, it can be reused as the base for probiotic salad dressings or marinades. Learn more at AliveandWellOlives.com
About Alive & Well From The Mediterranean
Alive & Well olives are the first products to be introduced by Legacy III Partners, a group of natural product pioneers who are passionate about sustainable and regenerative agriculture and dedicated to the proposition that great tasting food should be made with integrity and authenticity. The Alive & Well brand, designed by Gauger + Associates in San Francisco, won a Silver Award in the 2017 Graphis Logo Design 9, an international design completion. The packaging, also by Gauger, most recently won the 2017 American Package Design Award from GD USA.